WRAP's vision is a world in which resources are used sustainably.

Our mission is to accelerate the move to a sustainable resource-efficient economy through

  • re-inventing how we design, produce and sell products,
  • re-thinking how we use and consume products, and
  • re-defining what is possible through re-use and recycling

WRAP works, uniquely and by design, in the space between Governments, businesses, communities, innovative thinkers and individuals – forging partnerships and developing ground-breaking initiatives to help the UK use resources more sustainably. We have strong relationships with Government decision makers; with business leaders with the ability to influence powerful supply chains and with individuals through our highly respected consumer campaigns.


WRAP works in a distinctive way – developing evidence where there is a knowledge gap, bringing together the right people to work on specific issues, to develop solutions and then, finding ways to implement them.


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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 311972.
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