The pilot project ran over 4 months from February 2008, with groups completing the project in 10 areas around England. Topics covered planning and shopping for meals, keeping food fresh for longer, and enjoying leftovers. Before the project the group participants were throwing away 4.7kg of food per week – just slightly less than the National average - but after the project, they were wasting less than half this amount per household.
http://england.lovefoodhatewaste.com/content/love-food-champions-0